The Role of Organizational Innovation in Creating Competitive Advantage
Keywords:
innovation, competitive adventage, administrative workers, performance.Abstract
This study aimed to understand the role of organizational innovation in achieving competitive advantage in a sample of the company Bank of Agriculture and Development (LA BADR). The study adopted a descriptive-analytical methodology and the study sample consisted of 36 administrative workers of the company LA BADR, the study location. The tool used was a questionnaire to collect the necessary data, then distribute them to the study sample and finally analyze them using SPSS 26 software. Among the most important results of the study, it was found the existence of a statistically significant relationship between organizational innovation and competitive advantage in the Bank of Agriculture and Development of the wilaya of Saïda.
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